ESSAY - Price Equity: Women Should Try It Too
Price Equity: Women should try it too A recent article in the Washington Post (here) highlighted the disparity between prices men and women pay for the [same] products. Overwhelmingly, products marketed to women are priced considerably higher compared to the male version of the same products. For example, women paid nearly 48% more for products such as shampoo, conditioner, and gel. Moreover, shaving products are in 2nd place for biggest price hikes-- where women will spend roughly 11% more than men for essentially the same plastic razors and cartridges (items, by the way, that are already significantly overpriced and offer an inferior shave compared to the Albatross Safety Razor). The Albatross SHAVES the World from Plastic campaign draws no...