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Taking back the metaphor

In Samuel Coleridge's famous poem, The Rime of the Ancient Mariner, a ship captain unnecessarily kills an innocent albatross and hangs it around his neck only to be cursed with a great deal of misfortune and bad luck for his wrong deed.  Before Coleridge's poem changed the metaphor of the albatross, the albatross was seen as a good luck symbol.

Albatross Designs is built around a desire to take back the metaphor of the albatross. If we give nature the respect it deserves, good fortune will follow.  The albatross is a remarkable bird. Capable of flying thousands of miles over open ocean, this majestic animal has inspired sailors old and new.

It is quite the sight, one's first albatross.  Welcome into our philosophy, where we seek to build the lifestyle of the future by designing impactful physical and virtual sustainability solutions.

DESIGN + SAILING:  How we came to be.

Our story begins with our passion for sailing and sailboat racing.  It was on the sea and in the wild that the destruction of so much natural beauty became apparent.  It was also on the sea where we learned the value of purposeful living.  When underway one cannot escape the necessity of valuing the limited resources like water, food, and fuel with the utmost respect and care.  For to run out of clean water is to die.  These facts of sailing lend themselves nicely to the larger issues threatening the environment and climate.  Sailors consume resources like everyone else, but many of us can get by with a lot less.

A good sailor knows how to fix his boat.  A boat has all kinds of systems:  energy, plumbing, cooking, rigging, etc.  Well, because of this, we've gotten pretty good at building/ designing a wide variety of things, and now we've begun to apply those skills, and others developed on land, to making beneficial impacts wherever we can.

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