Essay: Goals - Why it can be done: eliminating plastic from shaving
Plastic razors have been around for a relatively very short time, just since the 1970s. In 1998 the so-called razor wars began when Gillette released the Mach3 razor. Schick quickly countered with their 4 bladed Quattro. Now one can find razors advertising 7 blades. But, careful, more blades doesn’t mean a better shave.
In fact, the likely reason Gillette released the Mach3 is simple: increase profit margins by locking customers into buying replacement cartridges for their same razor handle. This is called creating ‘product stickiness.’ In fact, Gillette’s razor blade sales increased by 50% after the release of the Mach3. A genius business strategy, but bad for customers and the environment. Multi-bladed plastic razors are advertised as ‘precision, engineered’ products, but in reality they enable the sale of less metal and more plastic to customers. More blades does not mean a better shave. We all know that a barber's straight razor shave is the best shave around... a double edged safety razor is the next best thing, and nearly as good.
Albatross SHAVES the World from Plastic believes that the double edged safety razor can and will replace these wasteful, poorly performing disposable razors. How can one argue in favor of plastic disposables when confronted by the following facts?
1. Double Edged Safety Razors objectively shave better [closer, smoother shave and less clogging]
2. Single Use Plastics are eliminated by using a Double Edged safety razor
3. Albatross is committed to selling replacement blades for $0.15 each, this is significantly cheaper than all plastic alternatives
We strongly believe in the comeback double edged razors are making. Try one today and you’ll realize just how great they are. We've made our razors and replacement blades as affordable as possible to encourage you to give them a try. Please do and tell your friends and family. Our goal is simple: to SHAVE the World from Plastic!