Plastic razors have been around for a relatively very short time, just since the 1970s. In 1998 the so-called razor wars began when Gillette released the Mach3 razor. Schick quickly countered with their 4 bladed Quattro. Now one can find razors advertising 7 blades. But, careful, more blades doesn’t necessarily equate to a better, more clean shave.
In fact, the likely reason Gillette released the Mach3 is simple: increase profit margins by locking customers into buying replacement cartridges for their same razor handle. This is called creating ‘product stickiness.’ In fact, Gillette’s razor blade sales increased by 50% after the release of the Mach3. A genius business strategy, but bad for customers and the environment. Multi-bladed plastic razors are advertised as ‘precision, engineered’ products, but in reality they enable the sale of less metal and more plastic to customers. More blades does not mean a clean shave. We all know that a barber's straight razor shave is the best shave around... a double-edged safety razor is the next best thing, and nearly as good.
Albatross Designs believes that the double-edged safety razor can and will replace these wasteful, poorly performing disposable, multi-blade razors. How can one argue in favor of plastic disposables when confronted by the following facts?
- A double-edged safety razor objectively shaves better, resulting in a clean shave that is smoother and involves less clogging
- Single-use plastics are eliminated by using a double-edged safety razor
- Albatross is committed to selling replacement blades for $0.30 each, which is significantly cheaper than all plastic alternatives