While we’re largely still the same, practically speaking, it means we’re going to open up a little bit more about our ocean-centric culture and lifestyle, and just let the good vibes flow.
It’s been 9+ years since we started Albatross, and the biggest gift we have received has undoubtedly been exposure to an incredible community of inspiring, enlightened ocean-lovers, adventurers, and mindful individuals from all walks of life who share a deep respect for nature, curiosity for the unknown, and a commitment to living with purpose and intention.
As we’ve matured as a company, we’ve begun to desire outputs that are a little more personal, and that better define exactly who we are and what our message is. You see, as much as we like, say, plastic free shaving, true environmental sustainability can only arrive when the hearts and minds of most people understand [and appreciate] man’s relationship to Nature. A few years ago we started our Albatross Happy Project initiative which is indeed an effort to cultivate honest, authentic communities in our daily lives and in the real world. This was a good start, and now we are in a place where we want to expand on all of these life affirming actions in our own daily lives and share them with you.
Chief among these actions is vigorous activity and attempting to eat well. Both of these pursuits will prove to enrich both the mind and body. And here at Albatross we do strongly believe that mind and body are necessary foundations for happiness, and consequently, with just a couple intermediary steps, true environmental sustainability. When our bodies and minds feel good, we can love ourselves. And, only once we love ourselves will we be able to love the world around us.
The new Albatross is also going to share with you, our beloved community, new works of art. Yes. Art! For now, these are my personal works. This initial collection, the Make Your Mark Collection, explores our relationship with technology, the distances between our virtual and real worlds, and where these ideas intersect with largely ocean and planet scale concepts. Check them out today!
In the new Albatross we hope to bring you along for more of our adventures, and show you more behind the scenes aspects of our philosophy too… like those early morning squats that nobody wants to do, but we find the will to do anyway. Strengthen the body; Strengthen the mind; Strengthen the world and your community.
